Your premium product isn't competing with other brands. It's competing with a habit.

What we learned designing a commercial decision system for a premium food portfolio: customer, occasion, product, price, place and team are one decision, not six.

Salem Group
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Graduates have the credentials. Employers want the proof.
Five markets want the same skills. That's where the similarity ends.
Your premium product isn't competing with other brands. It's competing with a habit.
Most employers already use AI. What they want is people who can check its work.
Pricing rules are brand decisions in disguise.

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